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The Psychology of Loot Boxes: Why We Can’t Stop Opening Them

There is a moment every gamer knows. The loot box animation starts. The music builds. The light show begins. And even though you have opened hundreds of these...

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How Virtual Worlds Are Teaching Real-World Financial Literacy

In 2020, a group of economists published research examining the economic behavior of players within EVE Online, a massively multiplayer space game with one of...

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How Esports Organizations Are Building Brands Beyond the Game

When Team Liquid signed its first players in 2000, it was a group of StarCraft enthusiasts competing for fun and modest prize money. By 2024, it had become a...

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How Speedrunning Turned Into a Legitimate Career Path

In 1990, a group of Nintendo enthusiasts started timing themselves completing Super Mario Bros. as fast as possible. They were not competing for money. There...

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Why Non-Gamers Are Now Gaming: And What That Means for the Market

The category of “non-gamer” is dissolving. Not quickly and not uniformly, but steadily and in ways that are reshaping who games reach, what games...

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